I've been noticing the influx of #OreoThins #TeamingUpWithOREO Instagrams filling up my feed and thought it was an interesting demonstration of how companies are now investing in blogger-power to commercialize and advertise their products rather than the traditional TV/magazine/billboard ads that used to be the main venue to get these types of products out to the masses. (Mondelez International Inc.'s chief marketing officer Dana Anderson talks more about this shift here.) I didn't even know Oreo Thins existed before today, and now I feel an extreme urge to go out and buy some just to take pretty pictures of them (and also nom on them too, of course).

So it seems like what they're doing is working. At least on me.

A photo posted by by Jeanne Grey || OG granny (@thegreylayers) on Oct 5, 2015 at 3:27pm PDT

A photo posted by Christine Hsu (@kkarmalove) on Oct 5, 2015 at 1:08pm PDT

A photo posted by Nura Afia (@nuralailalov) on Oct 5, 2015 at 11:54am PDT

A photo posted by Annie | Stylish Petite (@stylishpetite) on Oct 5, 2015 at 8:33am PDT

A photo posted by Katherine Hysmith (@kchysmith) on Oct 5, 2015 at 2:11pm PDT

A photo posted by S H E R Y L (@walkinwonderland) on Oct 5, 2015 at 4:03pm PDT

A photo posted by Green Wedding Shoes / Jen (@greenweddingshoes) on Oct 5, 2015 at 2:50pm PDT

A photo posted by Inspired By This (@inspiredbythisblog) on Oct 5, 2015 at 2:00pm PDT

A photo posted by Angela Lanter (@angelalanter) on Oct 5, 2015 at 12:08pm PDT

A photo posted by Inspired By This (@inspiredbythisblog) on Oct 15, 2015 at 11:00am PDT

A photo posted by Karissa (@withlovekarissa) on Nov 3, 2015 at 4:35pm PST

Are you sold on them yet? If not, no worries there's probably a whole 'nother slew of these pictures coming to Instagram soon to finish the job. The only thing I'm worried about with these new thin Oreos is: it still possible to separate the two cookies to lick off the filling? #bestwaytoeatOreos

Image via